Quae is a hypothetical luxury glassware, stemware and decor brand which encompasses the concept of Wabi Sabi, which talks about living a perfectly imperfect life. 'Quae' is a latin word which essentially means 'seek' or 'to strive'. As a brand Quae strives for aesthetics in the raw abstracts of every make.
MOODBOARD
WHY GLASSWARE?
Glass is a medium that has the potential to be explored indefinitely. Every piece of glass is a form of art and elevates the aesthetics of space to great measure. Quae is uniquely designed and made with ultimate finery and skill by artists best at their own style of art. Each decor piece by Quae is created exclusively for a client and holds an element of individuality and a personal touch for each client.
LOGO
MONOGRAM
COLOUR PALETTE
The colour palette for Quae is derived from the oceans and its elements as they portray a sense of calm and pleasant translucence. It is also a hint of closure as water sizzles in the process of glass marks the finish of the product.
FONTS
SOCIAL MEDIA GRID
The social media strategy for Quae initially, is to spread awareness about the brand and as it progresses, to promote a certain kind of lifestyle. The brand personality would be mysterious and zen at the core.
The campaign on social media would be to introduce and invite consumers to the flagship store launch in Milan.
A mystic joy.
Hope you are as excited to see us as we are to see you!
Find your Quae or build it yourself with us!
Its champagne and caviar waiting for you.
Choose your colours of Quae.
Drop of Quae.
We see you! Come by the see us at the new store at Monte Napoleone, Milan, Italy.
